Warehouse

2012
Seoul
South Korea
Discursiveform worked in collaboration with Ralf Zabel and Partners to realize Warehouse, a two story pub/lounge in Seoul. Photography by Nils Clauss.

This is the second iteration of Warehouse in Shincheon. The client wanted to keep the name recognition that had been built up over the last 5 years so we started to further develop the visual identity of the brand. We started with the name and from there developed a material palette and a style that reflected the intent of the owner: clean, simple, natural, with subtle novelty. Natural material finishes were chosen such as concrete and metal. We used common materials but implemented them in a sober and clean manner, while paying attention to surface texture, especially with the metal used throughout the project.